Magic Hour Yarn Shop is proud to carry this line of top quality yarns for knitting and crochet! The mission at Lion Brand Yarn Company is to spread warmth, comfort, and inspiration to the world by providing products and social engagement that promote the joy of knitting, crocheting, and weaving. They are a fifth generation, family-owned and operated business and one of the leading distributors of knitting and craft yarn in Canada, the United States and other countries.